Juliet Starrett is an attorney and entrepreneur. She is co-founder and CEO of San Francisco Crossfit, one of the first 50 Crossfit affiliates, and MobilityWOD.com, which has revolutionized how athletes think about human movement and athletic performance. Before turning her attention to MobilityWOD and San Francisco CrossFit full-time, Juliet had a successful career as an attorney, practicing complex commercial litigation at Reed Smith for nearly eight years.
A lifelong athlete, Juliet rowed in high-school, was on the U.C. Berkeley crew team, and went on to paddle for the US Women’s Extreme Whitewater Team from 1997-2000, winning two World Championships and five national titles.
In 2007, Juliet won the prestigious Jefferson Award for public service in connection with her work with GirlVentures, a girls empowerment organization, and as a co-founder of Liquid, a kayaking camp for kids with HIV.
When she is not busy running two businesses and StandUpKids.org, Juliet enjoys hanging out with her husband Kelly and their two daughters, Georgia and Caroline, reading, listening to music, CrossFitting, mountain biking, paddling, skiing, camping, and playing outdoors.
Kelly Starrett is an author, speaker, and physical therapist. He co-founded San Francisco Crossfit, one of the first 50 Crossfit affiliates, and MobilityWOD.com, which has revolutionized how athletes think about human movement and athletic performance.
Kelly is the co-author of two New York Times bestselling books Becoming A Supple Leopard and Ready to Run. He created the wildly popular CrossFit Movement & Mobility Trainer course and has worked with and lectured for every branch of the military, the NBA, NFL, NHL, professional soccer, ballet dancers, cyclists, olympians, and more.
Kelly’s background as an athlete and coach includes paddling whitewater slalom canoe on the US Canoe and Kayak Teams, and leading the Men’s Extreme Whitewater Team to two national titles and competition in two World Championships.
In his free time Kelly enjoys spending time with his wife Juliet and two daughters, Georgia and Caroline, surfing, paddling, Crossfitting, and dancing.
As an Associate Professor of Emergency Medicine at The University of Arizona, Josh provides care in the only Level one trauma center in a 100-mile radius.
Always interested in human physiology and movement, Josh was a springboard/platform diver at Arizona State University and earned a BS in Exercise Science. After college, he has been involved in triathlons, MMA, Crossfit, and even competed on American Ninja Warrior.
He has served in the US Air Force and Air Force Reserves for 23 years. Josh started his military career as a Pararescueman (PJ) and was team leader for the mission that rescued Navy SEAL Marcus Luttrell as portrayed in the motion picture Lone Survivor. After medical school, he became a Flight Surgeon, and now works with Pararescue teams to ensure they are not only able to provide excellent medical care, but also how to care for themselves through healthy lifestyles and proper movement mechanics.
Although always passionate about health and wellness, it was not until his daughter came home and said, “I love school, but we sit ALL day…” that he realized the epidemic facing our children. It was then that he reached out to his friends the Starretts and volunteered to help Standup Kids.
When not working, Josh enjoys Crossfit, obstacle course training and rock climbing with his wife and three daughters.
Amanda Grey is a fourth grade teacher at Vallecito Elementary School in San Rafael, California and one of the first teachers to have a full set of standing desks in her classroom. She is a proud advocate of Stand Up Kids and enjoys speaking about her experience with her desks to the media.
She has worked with the children in her community for the last fourteen years as a counselor, Camp Director and educator. She earned her Bachelor’s degree and teaching credential at Dominican University and her Masters Degree and Administrative credential through San Francisco State University.
When Amanda is not teaching her students, she can be found volunteering her time with the California Reentry Program at San Quentin, spending time with her friends and family, attending concerts and hiking the mountains of Marin County.
Drew is an attorney at Reed Smith LLP where he’s the leader of the firm’s Fitness Innovation Team. He provides legal counsel to emerging and established fitness and health and wellness brands, including supplement, paleo, and food brands that also operate in the fitness space.
Drew advises on a wide range of issues that are specific to companies in the fitness industry, including issues related to brand protection, intellectual property, commercial agreements, and corporate formation, among others. He represents companies in all stages of their growth, and is passionate about leveraging his knowledge of the fitness industry to help clients grow their brand and protect their business. He’s been recognized by Super Lawyers Magazine as a “Rising Star” in Northern California, and previously served as the Editor in Chief of the UC Davis Law Review.
Drew grew up in rural Pennsylvania and comes from a family of public school teachers. He’s a lifelong fitness enthusiast, playing basketball at Wilkes University before becoming a member of San Francisco CrossFit in 2011. Drew enjoys cooking Italian food, amateur carpentry, and writing about fitness law.
Nathan Forster was born and raised in Baltimore, Maryland. At the age of 15 he began playing professional tennis, and after two years competing on the ATP tour, he opened DEK 23 and started a career in nightlife management. He then went on to own and operate B.E.D. nightclub for several years.
In 2010, Nathan co-founded RhinoCo Fitness, currently the world’s fastest-growing functional fitness management company. They opened CrossFit Miami Beach in 2010, and soon after they began a Reebok partnership that helped establish RhinoCo one of the premiere functional fitness companies in the world. Nathan co-wrote RhinoCo’s business manual on how to operate and run CrossFit boxes successfully, and he serves as a consultant on all major Reebok CrossFit projects and is a contributing editor to Muscle & Fitness. RhinoCo currently operates 10 of the largest functional fitness facilities worldwide in addition to many projects in the nutrition, supplementation, and fitness content spaces.
James A. Levine, M.D., Ph.D. is the Director of the Mayo Clinic/Arizona State University Solutions Initiative and the inventor of the treadmill desk. He has published more than 100 scientific papers, worked on dozens of corporate programs. His work has been featured on Rock Center, 60 Minutes, BBC and all major U.S. network morning shows, as well as in The New York Times and The Times of London. Dr. Levine is the author of Get Up! Why Your Chair Is Killing You & What You Can Do About It and coined the phrase “sitting is the new smoking.”
Dr. Levine also helped found the first JustStand Wellness Summit in 2011 and presented at the 2nd Annual Summit in 2012. In continuing research, he is studying the positive effects on children who learn within an active classroom, using interventions that include adjustable standing desks from Ergotron.
Dr. Levine is a world authority on obesity, serving as a named expert at the United Nations, an invitee to the President’s Cancer Panel, and a consultant to governments internationally. He is the Dr. Richard F. Emslander Professor of Endocrinology and Nutrition Research at Mayo Clinic. He holds five tenured professorships at ASU, is the Dean’s Distinguished Professor of Medicine at Case Western Reserve University, and the Regents Professor at Umea University, Sweden. He also serves as the co-director of Obesity Solutions, a collaboration between Mayo Clinic and ASU, and is the international director of Obesity Solutions’ sister center in Sweden.
Author of the New York Times Bestseller “Beyond Training“, Ben Greenfield’s balanced approach to fitness, nutrition and health comes from his extensive experience in the fitness and wellness industry as one of the country’s leading personal trainers and wellness consultants. In 2008, Ben was nominated by the NSCA as America’s top personal trainer, and in 2013 and 2014, Ben was voted as one of the top 100 most influential individuals in health and fitness.
A frequent contributor to health and wellness publications and a highly sought after speaker, Ben’s understanding of functional exercise, nutrition, and the delicate balance between performance and health has helped thousands of people around the world achieve their goals and improve their quality of life.
Ben’s goal in life is to make healthy living inspiring, entertaining and educational, and his “rebel yell” goes like this:
“I love getting fit, feeling good about the way my body looks, and fulfilling my deep-seeded drive to live life to the fullest by achieving difficult feats of physical performance. But I was fed up with feeling like crap from all the extreme exercising, strange foods, feeling of constant stress and soreness, and worry about the toll my hectic lifestyle was taking on my body. So I have found a way of training, eating and living that is perfectly healthy and natural, but still allows me to look, feel and perform at my peak capabilities.”
He is currently the founder and owner of Greenfield Fitness Systems, a company that develops innovative and cutting-edge fitness and nutrition services and solutions to help people reach their physical and mental performance goals, whether that be to defy aging and achieve longevity, cross the finish line of an Ironman triathlon, or simply shed a few pounds.
Ben hosts the highly popular fitness, nutrition and wellness website BenGreenfieldFitness, a site with over a quarter million monthly visitors which features blogs, podcasts, and product reviews from Ben. He is a frequent contributor to the Huffington Post, Triathlete magazine and LAVA magazine, Endurance Planet, the outdoor sports magazine OutThere Monthly and has been featured in WebMD, the Spokesman-Review, Inlander magazine, In-Health magazine, Fit-Pro magazine, PTontheNet, Prevention magazine, Shape magazine, Men’s Health magazine, Women’s Running magazine, Inside Triathlon magazine, NBC, Fox, Entheos Academy, CreativeLIVE, Udemy, Veria Live TV and CBS Sports.
As a public speaker on fitness, nutrition, and training, Ben hosts several top ranked fitness and health podcasts in iTunes, including the Get-Fit Guy, the BenGreenfieldFitness show and the Obstacle Dominator. Ben speaks around the world and in addition to presenting multi-day conferences in global hotspots such as Dubai, London, and Thailand, he has been a keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’ Alene Ironman Medical Conference, USAT Art & Science of Coaching Symposium, Can-Fit-Pro Conference, Pilgrim’s Wellness Center Education Series, Fleet Feet Sports Endurance Sports Clinic, Concordia University, REI Nutrition Clinics, PaleoFX and the Ancestral Health Symposium.
In college, Ben competed in tennis, water polo, and volleyball, and now competes as a top ranked triathlete and Spartan athlete and a multiple Ironman Hawaii finisher. Ben resides in Spokane, Washington with his wife, Jessa, and twin boys, River and Terran.
Allison earned a BA from Dartmouth College, a Master’s Degree in Learning Disabilities from Northwestern University, and a Doctorate in Clinical Psychology from The Wright Institute in Berkeley, California.
Once a classroom teacher, Allison also spent years working as a Learning Specialist providing remedial education to children diagnosed as having learning disabilities of all kinds. Later, as a Licensed Psychologist, Allison specialized in assessments of children, adolescents, and young adults who presented with academic, social, and/or psychological symptoms that interfered with optimal functioning. Many of her clients had difficulty navigating the demands of mainstream school settings.
Currently, Allison spends most of her time running TJ’s Gyms, the family business. She also coaches fitness classes and youth soccer teams; writes a blog about sport psychology and the applications of sport to life off the field; consults with athletes seeking help with their mental game; and spearheads her daughter’s charity effort, Juggling for Jude (www.jugglingforjude.wordpress.com), which raises funds for St. Jude Hospital via soccer juggling efforts.
Allison is a former Division 1 collegiate soccer player who has spent months at a time backpacking in remote wilderness areas, completed five marathons in her twenties, competed three times as part of a team at the CrossFit Games, and currently pursues fitness for fun and health. With her background in fitness and sport, combined with her expertise in learning and psychological functioning, Allison brings a unique perspective to StandUpKids.
Roop’s life mission is to educate others that the capacity of living a pain-free high functioning life is an achievable goal. His genuine care about individual needs is apparent in his specifically tailored training programs as he goes beyond the confinements of the gym/weight room and reaches out to better each person in all aspects of life, from the physical, to the nutritional, mental and emotional. Roop was inspired by the work of Kelly Starrett and made the decision to quit his deskbound Silicon Valley job and returned to school to learn how to help people directly. in 2013, Roop received his Doctorate in Physical Therapy from Samuel Merritt University in Oakland, California.
Currently Roop is the Director of Rehab and Performance at San Francisco CrosSFit and a Movement & Mobility Specialist with MobilityWod. Roop’s clients have included both chronic and acute pain sufferers, those suffering from traumatic debilitating injuries, in addition to high level athletes. His clients have seen remarkable reduction in pain as well as improvement in overall performance in a matter of a few sessions. His belief that pain should not limit your ability to do anything you want to do and his motivational tactics has helped many athletes reach goals they never thought were possible.
In addition to helping individuals get on the path of healing, Roop has the fortune of traveling to teach the MobilityWod Movement & Mobility seminars. This allows Roop to not only further empower the knowledge base of all the individuals he interacts with but also constantly increase his knowledge base through collaboration with coaches around the world.
Jeff brings over 30 years of coaching experience to The Brand X Method. Since 2003, he has been using CrossFit as the core method of his strength-and-conditioning programming. He logged scores of hours attending and working at various CrossFit training and specialty seminars, including the Level One Certificate Course, and the Olympic weightlifting, powerlifting, basic barbell, gymnastics, endurance, mobility, nutrition, and CrossPIT seminars.
He made numerous contributions to CrossFit, and the program took an evolutionary step forward when Jeff devised the scaling that made the WODs accessible to everyone of any level of conditioning or experience. Jeff also designed the widely used CrossFit Strength Bias programming template, which directly challenges the oft-heard assertion that one needs to train outside of CrossFit to build strength. Further, Jeff’s reputation for understanding and teaching virtuosity of movement made him the obvious choice for Head Judge at the CrossFit Games Southern California Regional Qualifiers, 2009-2011.
Perhaps most significant was his chief role in the 2004 founding and decade-long development of the international CrossFit Kids program. This included the original creation and role in continued content development of the CrossFit Kids Trainer Course. In 2011, he was named Director of Youth Training for CrossFit Inc.
In late 2014, Jeff and Mikki launched the Brand X Method™, which is the culmination of more than a decade of experience as head strength-and-conditioning coaches and heralds the next stage in functional fitness for all ages. The Brand X Method™ includes Brand X Kids, which continues to advance kids’ training, and the Brand X Method™ Teen Gauntlet which has grown into a biannual multisite international teen fitness competition. Jeff handles all of the programming for the Brand X Method™’s adult and teens programs and is also Executive Producer of the Brand X Method™ Teen Gauntlet. In addition, along with Mikki, he is developing the content for the Brand X Method™ Youth Training Seminar Series, which will be taught at Brand X and select venues internationally.
As chief operating officer at MacCorkle Insurance Service (MIS), Pamela is responsible for the strategic direction and execution of the company’s goal and objectives for each respective line of business; commercial, employee benefits and personal insurance. She directs all aspects of the company’s operations including human resources, administration, training, auditing, compliance, sales, account management, IT and Accounting.
Prior to joining MIS in March of 2011, Pamela served as chief sales officer, executive vice president at American Specialty Health (ASH), where she directed all sales and sales support functions’ of the company, including sales planning, forecasting and budgeting activities, sales training, proposal unit, CRM implementation, competitive intelligence, client/customer/broker relationships, product promotion, positioning, market channel development, commission/incentive program development and customer retention strategies. Pamela also leads ASH’s teams for health plan and employer group sales.
Prior to joining ASH in 2007, Pamela was vice president of strategic and California national accounts at Kaiser Permanente. She was responsible for driving revenue and membership growth in this $5 billion business segment. She oversaw all activities related to account management, including forecasting and budgeting, client retention, and strategic positioning. She was also responsible for driving enterprise initiatives both internally and externally to maximize the company’s market position in California.
Pamela was regional vice president for Uniprise Strategic Solutions prior to joining Kaiser. In this role, she was responsible for directing the activities of sales executives in new business development and consultant development in the West and South Atlantic regions for the Fortune 500 market segment. She was also national vice president of account management for UnitedHealthcare’s Major Accounts Segment.
Prior to UnitedHealth Group, Pamela was with CIGNA Healthcare for 20 years, where she held various sales and account management positions within the company.
Pamela earned a Bachelor of Science degree from Tampa College (Tampa, Florida). She has completed a number of professional development programs and served as the President of the Northern California International Society of Certified Employee Benefits (CEBS) in 1999.
Mark E. Benden PhD CPE received his BS in BIEN, MS in IE and PhD from Texas A&M. His career includes experience as an officer in the United States Army Reserve, inventor (19 US Patents), Rehabilitation Engineer, an Ergonomics Consultant, plant & corporate Ergonomics Engineer for Johnson & Johnson, Executive Vice President for Neutral Posture and is currently an Associate Professor at the Texas A&M Health Science Center, where he serves as Director of the Ergonomics Center. He is also CEO of two faculty led startups; PositiveMotion LLC and Stand2Learn LLC. He is an experienced consultant and expert witness with clients including ExxonMobil, GSK, NOV, AON, Rubbermaid, Bechtel, Sysco, Conoco and Linak.
His 25-year career in Occupational Safety and Ergonomics has produced multiple processes, tools and devices to ease injury and illness risk and improve comfort and productivity. Many of those devices created competitive advantage for his employers and many are still active intellectual property protected by 19 US Patents with multiple patents pending. Sales of those items carrying his patent #’s have totaled over $150 million and the expected lifetime economic impact of those designs exceeds $250 million.
Most recently, he has focused on his theory of Technology Induced Inactivity and the manner in which our sedentary lifestyles are increasingly influencing poor health outcomes, obesity and type-2 diabetes. Central to this effort has been adult and child focused research that evaluates his concept of a Stand-Biased Workstation to increase physical activity. He has also been involved in multiple transportation, general safety and healthcare related inventions and research efforts.
Dr. Benden is the author of many articles, books and book chapters on Ergonomics and has been called upon to lecture at multiple professional groups throughout the United States, Canada, the Caribbean and Central and South America. Dr. Benden received certificate #706 from the Board of Certification in Professional Ergonomics Inc. as a Certified Professional Ergonomist. He is an active member of the Institute for Industrial Engineers, The American Society of Safety Engineers and the Human Factors and Ergonomics Society.
John is a veteran coach at San Francisco CrossFit. Trained under Dr. Kelly Starrett, he works with some of the best minds in Strength and Conditioning to bring a better understanding of optimal human movement to athletes from all over the world.
After graduating with a degree in International Business, John spent four years living and working overseas. While volunteering in Cambodia, he realized his passion for helping others improve their lives.
In 2011, John won ABC’s adventure series Expedition Impossible. Leveraging exposure from the show, he founded the Modern Gypsies and inspired thousands of fans to become interested and involved in international development. Working with partners in Kenya, Ecuador, Canada and the UK, he completed projects with Free the Children, Riders for Health, EzyLife, and the Ogiek People’s Development Program.
John is an accomplished adventure athlete and loves going into the mountains alone.
Mikki owns and operates Brand X with her husband Jeff Martin. She began training youth in 1999, beginning with Kenpo karate and Krav Maga. Since 2004, Mikki has been using CrossFit to train children. Over the last decade, she honed her expertise by attending and working at dozens of CrossFit Level One Certificate Courses and specialty seminars, including gymnastics, Olympic weightlifting, nutrition, basic barbell training, and mobility. She is also an ISSA-certified Youth Fitness Trainer.
Along with her husband Jeff, Mikki was a principal creator of the original CrossFit Kids program and the consequent CrossFit Kids Trainer Course. The course began as a small intermittent seminar run by Brand X trainers in Ramona and is now taught by three fully staffed teams four times a month in locations around the world. Through the latter part of 2014, she played a critical role in the expansion of the CrossFit Kids program and was integral to the course’s content development.
From 2011-2014, Mikki served as Director of Youth Programs for CrossFit Inc. At the end of 2014, they took a bold step forward in fitness training and launched the Brand X Method™, which brings 10 years’ worth of experience to bear on the physical education and fitness needs of not just children but adults of all ages and is the heart of Brand X Kids and the Brand X Method™ Teen Gauntlet. Currently, Mikki oversees programming for Brand X Kids preschool through preteen classes.
At the beginning of 2015, the Martins ended their association with CrossFit Kids and committed themselves to the expansion of the Brand X Method™ in the form of the Brand X Method™ Youth Training Seminar Series, other professional development services, and Brand X Method™ Training Centers.
Gray Cook is an influential figure in both rehabilitation and exercise. His career began with an undergraduate degree in Sports Medicine and Exercise Science with minors in Athletic Training and Psychology. His interest took him to the University of Miami where he studied physical therapy and furthered his strength and conditioning development. It’s no accident that he became a Certified Strength Coach and Licensed Physical Therapist in the same year because his work since has targeted fundamental errors in the way that exercise and rehabilitation have been practiced.
Gray has introduced a systems approach to understanding, training and rehabilitating movement. Our current knowledge and scientific advances have not reversed the downward turn in the health and fitness of our culture. Fitness and rehabilitation are approaching a critical tipping point where fundamental systems are necessary for improved outcomes.
Fundamental systems minimize logistical errors and improve communication between the many disciplines that exercise and rehabilitate the masses. Cook contends that we must map movement patterns and consider movement as a behavior and not simply as clean mechanical data. We must also develop better understanding of how movement is learned, maintained, and restored. Cook’s work cuts to the core of problems like low back pain, obesity, and the general physical decline of a modern culture. By revisiting the natural developmental principals that all infants employ as they learn to walk, run and climb, Gray forces us to rethink motor learning, corrective exercise, and modern conditioning practices.
In her professional life, Becca is the Senior Director of Human Resources for Bare Escentuals, responsible for leading employee engagement and people related activities for over three thousand employees. Before joining Bare Escentuals 5 years ago, Becca held Human Resources positions at Levi Strauss & Co., Restoration Hardware and New World Restaurant Group.
Prior to her career in Human Resources, Becca was in the field of education working both as the Director of private Primary School as well as a teacher in both public and private schools; teaching early childhood, kindergarten and 3rd grade.
Becca has previously served on the Board of Directors for the STOP AIDS Project, as a Board Member for 4 years and the President of the Board for 1 year.
In her personal life Becca loves to spend time outdoors with her husband and their dog, and cherishes her role as “auntie” to the many children in her life. Becca is an avid Texas Longhorns fan and has never seen a documentary that didn’t fascinate her.
Best selling author, John J. Ratey, MD, is an Associate Clinical Professor of Psychiatry at Harvard Medical School and an internationally recognized expert in Neuropsychiatry. He has published over 60 peer-reviewed articles, and 8 books published in 14 languages, including the groundbreaking ADD-ADHD “Driven to Distraction” series with Ned Hallowell, MD. With the publication of “Spark-The Revolutionary New Science of Exercise and the Brain,” Dr. Ratey has established himself as one of the world’s foremost authorities on the brain-fitness connection. His latest book, “Go Wild” explores how we can achieve optimal physical and mental health by getting in touch with our caveman roots, and how we can “re-wild” our lives.
Recognized by his peers as one of the Best Doctors in America since 1997, Dr. Ratey and his work are frequently profiled in the media, where he’s been featured on ABC, CBS, NBC, PBS and NPR, as well as in The New York Times, Newsweek, The Washington Post, US News and World Report, Men’s Health, and other national publications.
Dan’s life’s work centers on how to help people live healthfully. He is the CEO of humanOS.me which leverages a novel behavior model to promote health fluency, skill mastery, and lifestyle insights to help people live well. He does research with the Psychiatry and Behavioral Sciences Department at Stanford, and the Departments of Neurology and Endocrinology at Leiden University in the Netherlands where he investigates how lifestyle factors, like sleep, influence decision making, cognitive performance, and metabolism.
Dan also works with Naval Special Warfare to help the most elite fighters in the world maintain alertness and capable mental performance under challenging circumstances. He currently serves as Board Member for StandUpKids.org, as a Council Director for the True Health Initiative, and Advisor to several health-oriented companies (Fitstar, Validic, Ample Meals, Splendid Spoon), an Editor for the Journal of Evolution and Health, and formerly, as Board Chairman for the Investigator Initiated Sponsored Research Association. @dansplanhealth
Aaron is the Secretary for StandUpKids, and an Associate at the law firm of McGuireWoods, LLP where he specializes in high-stakes financial services litigation, complex commercial disputes, and intellectual property matters.Aaron also advises a number of health and wellness leaders in protecting and enforcing their trademarks and other IP. He was recently named a “Rising Star” by Super Lawyers Magazine, and served as the Executive Articles Editor for the Intellectual Property Law Bulletin while attending law school at the University of San Francisco.
As a Bay Area native and graduate of UC Santa Barbara, Aaron is an outdoors and exercise fanatic. Away from his stand up desk, he spends his time cycling, golfing, and snowboarding.
Josh is an accomplished rock climber with over 20 years of experience. He has traveled the world to climb beautiful rocks in exotic places. This pursuit of high-level athletics has given him a deep appreciation and understanding of movement and health.
His focus on healthy eating lead him to found Beach Beverage Company, where he created the world’s first coffee and tea’s brewed in coconut water. Beach is re-thinking the old brewing paradigm to emphasize real foods with no added sugar.
Prior to setting out on his own, Josh earned his CPA while working at KPMG. There he specialized in mergers and acquisitions, derivatives, and commercial debt offerings within the largest financial service companies in the world.
As CFO of VARIDESK, Craig Storey’s goal is to create an efficient and productive environment – with a healthy bottom line – to further the company’s mission of creating Active Workspaces.
Craig oversees the Accounting, Finance, International and Education teams for VARIDESK. Since joining the company in 2014, Craig has refined the company’s logistics and opened new lines of distribution – both vital to enhancing the customer experience.
During Craig’s tenure, the Dallas-area company has grown to more approximately 275 employees in just five years. VARIDESK also won SMU’s Dallas 100 Entrepreneur award in 2016, and its founders were honored with EY’s Entrepreneur of the Year award in 2017.
Prior to VARIDESK, Craig served as a financial and operational executive for several companies including Heelys, Mattel and Radica Games. In 2007, he co-founded Sprig Toys, a green toy company for preschoolers. He is a CPA and graduated from Arizona State University in 1991 with a Bachelor of Science degree in Finance.
Craig also sits on the board of StandUpKids – an organization with a mission to ensure every public-school child has access to a standing desk. He spends most of his time away from work chasing after his two daughters, and finding time to ski, run, cycle and do CrossFit.